Delta Airlines is one airline that is leading the way in improving service. with the launch of Premium Economy service on intercontinental flights starting this September. This is an important change in strategy that is interesting and maybe a new trend in aviation.
Superior service in Premium Economy Class
Delta's New Premium Economy Service It is designed to meet the needs of travelers who want a luxurious experience that isn't as expensive as First or Business Class.
It will have more spacious seats. More legroom and more special services than normal economy class Including a set of amenities Noise-canceling headphones full meals and blankets that come with special care.
Competition in the premium seat market
It's not just Delta that sees an opportunity in this market. Other leading airlines Airlines like United Airlines and JetBlue Airways have also expanded their premium seat service.
JetBlue is focusing on its business class cabin, called Mint, and United is working to improve its lounges to meet travelers' desire for luxury and comfort.
Even Southwest Airlines (Southwest Airlines), which used to adhere to the concept of low-cost travel. They are starting to consider adding premium seats on their planes as well.
Delta's Financial Impact
in finance This expansion of premium services is also a positive for Delta. In the first quarter of this year, Delta's main cabin ticket revenue rose 4% to $5.4 billion.
Meanwhile, premium product revenue rose 10% to $4.4 billion. This reflects our success in meeting the needs of travelers who are willing to pay more for a better experience.
Routes and service expansion
Delta premium economy service begins Sept. 10 on transcontinental flights between Los Angeles and John F. Kennedy International Airport in New York.
With Boeing 767s, Delta plans to expand this service to additional routes later this year.
Special privileges for members
For Medallion elite members of Delta's loyalty program, will receive a free upgrade to Delta Premium Select and can also list an upgrade to the more luxurious Delta One product. Make traveling with Delta even more worthwhile and interesting.
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