The Ather Rizta, Ather Energy's upcoming electric scooter, is set to launch in mid-2024 with deliveries starting within six months.
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| Ather Rizta Electric Scooter |
This marks a strategic move by the company to diversify its product portfolio and cater to a broader audience.
The CEO, Tarun Mehta, shared the announcement on social media, generating significant excitement among electric mobility enthusiasts and indicating a shift in the company's design philosophy.
In contrast to the sporty and youthful 450 Series, the Ather Rizta is positioned as a more family-centric offering.
Recent spy shots suggest that the scooter is designed to meet the demands of Indian buyers looking for a balance of practicality, comfort, and familial appeal.
It is expected to be larger and more accommodating, aiming to redefine the electric scooter landscape in the country.
The Ather Rizta boasts a horizontally integrated LED headlight and a taillight with a similar format, contributing to a modern and cohesive aesthetic.
The scooter's floorboard area is anticipated to be more spacious than the existing 450X model, promising enhanced comfort for riders.
Mehta shared insights into the extensive development process, highlighting groundbreaking integrations that promise to enhance the overall riding experience with industry-first features.
Despite the shift in focus, Mehta assured enthusiasts that the Ather Rizta would maintain the high standards of quality and reliability synonymous with the Ather brand.
The scooter is expected to inherit hardware, features, motor, and battery from the successful 450 series. Ather currently offers the 450S with a 2.9kWh battery, while the 450X is available with options of 2.9kWh and 3.7kWh batteries, both achieving a top speed of 90kmph.
The expected range for the Ather Rizta aligns with the 450 series, featuring a Deep View display, ride modes, multiple screen readouts, and seamless smartphone connectivity.
The grand unveiling of the Ather Rizta is planned at ACDC 24 – Ather Community Day Celebration 2024, where enthusiasts can expect a comprehensive look at the family-oriented electric scooter.
Ather Energy is rumoured to position the Rizta at an attractive price point of around Rs. 1.35 lakh (ex-showroom), aiming to compete directly with the TVS iQube range in the electric scooter market.
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